Branding & website: Make it a real adventure

The new owner of Victorian Caravan Hire approached Tag The Cat to help attract more customers and provide a better customer experience. A new brand identity, website, and completely automated booking system was developed.

Brand strategy

An entirely new visual and messaging direction was developed for Victorian Caravan Hire. A new colour scheme combines green, deep yellow and pink, to suggest the outdoors and a spirit of adventure – an updated spin on a traditional Australian colour palette. A new logo followed. The tag line ‘make it a real adventure’ tapped into people’s desire to get back to what is meaningful and real in their lives.

Website & Booking System

A new website and customer booking system was developed, providing a complete online experience – from browsing and selecting a caravan to booking and paying. This completely custom system allows for a high level of complexity, combining seasonal pricing, and different pricing based on the number of days.

The new system streamlined the booking process, creating a superior customer experience. Customers are able to browse different caravans, see prices instantly and book their holiday in real time. From the moment the website was launched customer bookings increased significantly. Booking management time has also been significantly reduced for internal staff.