Branding & website: Romance Lives Here
Japanese Mountain Retreat is Victoria’s only exclusive resort for couples, providing Japanese-style accommodation, mineral springs bathing and day spa packages. The resort is set on five acres of manicured gardens in the foothills of the Dandenong Ranges.
Brand strategy
The brand was looking and feeling tired. A re brand was desperately in need, to more accurately reflect the level of luxury provided at the resort, and to more easily attract couples looking for romantic experiences.
The design of the new brand was a significant departure from the previous brand. It included selecting a darker, sophisticated colour scheme of dark blue and gold. A new organic shaped logo was developed, which payed homage to traditional Japanese onsens. A new messaging strategy was also developed, emphasising romance and privacy.
Website design & development
Following the completion of a new brand and messaging strategy, a new website was developed to showcase the new brand. The website was to be highly visual, and allow visitors to easily browse and book the large range of accommodation and day spa packages.
Creative Direction
New images were required for the website, marketing collateral, and for a new advertisement. Tag The Cat undertook the important task of selecting a feature couple to appear across all brand imagery and in video. Script development and creative direction followed to produce a series of stunning images and video.
0 Comments