The Brief
Healesville Candy Emporium is a small confectionery retail business in Healesville. Tag The Cat was approached by Healesville Candy Emporium to build on the popularity of the iconic retail store and create an online presence, with the infrastructure to sell gift boxes.
The Result
Tag The Cat set to work, first developing brand messaging around Healesville Candy Emporium’s point of difference and old style Australian lollies. The line ‘A track winding back to happiness’ was developed as the business tag line, around which a story of Healesville as a destination, interwoven with Australian lolly nostalgia was crafted. With a modest budget, a simple four page website was designed and built. Creative copy for the remaining pages of the website was developed, as well as a custom illustrated map of Healesville, highlighting local tourist spots and pin pointing the location of Healesville Candy Emporium. The infrastructure for an ecommerce store that could grow in time was also put in place.
Services
- Messaging
- Copywriting
- Graphic design
- UX design
- Website build
