We all recognise a great brand when we see it. Call it charisma, mojo, or magic, it’s the gold that makes you attractive to the right people, and makes them want more.
At Tag The Cat, we use research, data and creativity to hit your brand gold, and craft stronger brands that deliver more of the business you want.
Whether it’s creating a brand from the ground up or refreshing something tired, we give you the confidence of knowing who you are, and the mojo to walk and talk your way to bigger and better.
Having a brand that appeals to your customers and stands out from your competitors is the purpose of a brand strategy. We develop strategies with a clear voice and strong visual identity to make you irresistible.
Through interviews, workshops or a series of meetings, we do a deep dive to uncover your business priorities, learn about your products, services, customers and get to the heart of your value. This research identifies the essential, unique components of your business and offering which will shape your brand strategy, message and visual elements.
Having a clear, concise message makes communicating easy. After identifying the core characteristics of your brand, we develop the essential componants of your brand message. These encapsulate your value and personality and speak directly to your customers in your unique style and tone of voice. Your brand voice is articulated in a value proposition, mission and vision statements, tag lines, and a big brand idea that centralises and animates your brand message.
After identifying the core elements of you brand identity and personality, our graphic designers set to work creating the visual elements of your brand. The visual elements include a brand colour palette, logo, logo mark, graphic device, and imagery.
The various elements of your brand identity are collated in a brand book. Your brand book is an essential reference and resource for implementing your brand.
Your brand is expressed through your website, imagery, video, and the stories you tell across a variety of business collateral. We deliver thoroughly researched, strategic brand expressions that position your business as unique, and drive meaningful connection with your customers.
Whether it’s a brochureware site or complex booking system, your website is the home of your brand. We design and build beautiful websites and platforms with everything to showcase, automate and build your organisation or business. Learn More.
Copywriting is an important task for all brands and businesses. It articulates and brings your brand to life, connecting and communicating your most important messages. Our highly experienced copywriters translate the essentials of your brand strategy into words, creating all sorts of brand and business communication. From tag lines, website copy, advertising campaign messages, and business writing, words move and motivate. Learn More.
Your brand needs to be in every place you interact with customers, clients or staff. We create all types of brand collateral for every touchpoint, from decals and car wraps to all types of promotional materials and document templates.
Brands require photography and video for use in brand collateral and for promotion. We develop briefs, write scripts, source talent and provide onsite creative direction for high quality photo shoots and videos.
Branding & Ecommerce
Branding & Capabilities Statement
Branding & Ecommerce
Branding & Website
Campaign, Website, Video Production
The strongest brands are built on a foundation of deep research and strategy – underpinning design and creative.
Led by two industry veterans with a background in building businesses and in-depth research, we use interviews, workshops, and strategy sessions to discover your value.
We work with businesses of all sizes and at all stages of growth. We tailor a program to suit your budget and business priorities. The beauty of working with our experienced team, is that we’re great at working with limited input. In fact we’re famous for it!
