Website Design For Events Management: Phoenix Creative Management
With clients like BMW, the Australian Medical Association and Emirates, Phoenix Creative Management is at the cutting edge of style and corporate event management. They needed a digital presence to reflect this.
We undertook a complete rebrand – developing a new colour palette and revised logo.
Tag The Cat was responsible for the design, UX and build of the full site. This required the extra challenge of building a site which could handle the tens of thousands of regular visitors and optimising the design for mobile and tablet.
Graphical & Images Elements
Development of a range of brand watermarks and imagery to be used throughout the site. Primarily, this involved imagery around the Phoenix bird and feather – which is now prominent throughout their branding.
Development of all website copy and feature articles in the unique and exclusive voice of the brand. The owner had a very specific idea of the way she wanted to communicate, but because of a busy overseas workload, had limited time to discuss her ideas. With minimal consultation, Tag The cat wrote copy that captured the voice, personality and offering of the Phoenix brand.
Key to Phoenix’s growth strategy was being found in Google across a host of strategic terms. We developed a thorough keyword and content strategy with Phoenix and then implemented it carefully throughout site copy and in page metadata. As a result, Phoenix now enjoy a large number of Page 1 Google results associated with thousands of monthly searches.