Product: User Experience (UX)
An ad was required for a large UX industry conference. What was needed was an ad that would cut through the significant noise of other qualified and creative competitors. This ad was developed to grab people’s attention through cuteness, credibility and humour.
The ad was a big success it terms of people focusing on it and, importantly, remembering it. This lead to significant numbers of conference attendees approaching Technocrat at their stand and feeling they were approachable and fun based on the ad.