Web Design For Service Centre
The Brief
Emu Caravan Repairs is a caravan and trailer service centre in Melbourne’s east. Emu required a new website that could start to generate results on Google for a number of key search terms. The project brief required that the new website showcase an established and professional service business whose point of difference was their great customer service and willingness to do the tough jobs. The web design had to include an online shop to sell caravan and trailer parts and accessories. The website had to be easy for the owners to update and manage. The brief also required that brand messaging, colours and a ‘voice’ be developed for Emu.
Website Design
We created a mobile responsive WordPress website with an easy to manage online shop through Woo Commerce. WordPress allows for the easy management and update of content, provides versatile layouts and add-on features, and is ideal for small business. The Woo Commerce platform allows for the easy management of products and payments through the backend of the site. Google Analytics was installed on the site to enable traffic to the site to be monitored.
Branding – Photography & Website Copywriting
We met with the owner of Emu Caravans and went through a comprehensive competitor analysis before developing the brand. The websites of the major competitors were sterile and impersonal and failed to provide a clear or appealing call to action for customers. The brand identity created for Emu, by contrast, was deliberately very friendly and inviting and focused on their great customer-service. This provided a significant boost over their competitors in terms of customer appeal. Branding is all about capturing the authenticity of a business. We spent time at the workshop taking photos of the team hard at work and talking with customers. Real, professional images speak to customers and pull customers in far more than stock images. Believe it or not, people can really tell the difference. The images made the business look highly credible and made it a standout in terms of professionalism. The copy prepared across the site provided clear and practical information that customers really value. In contrast to their competitors, the site made Emu look approachable and easy to contact.
SEO
The copy produced across the website used keywords that customers use to search for similar businesses on Google. This SEO strategy on each of the pages and in the backend of the site will increase the number of customers who will find the business when they search. A blog page was added to further build on these search results.
Results
Emu were thrilled with the look and feel of their new website. The brand really hit the mark and they loved how the images so effectively captured their essence. They also reported that their customers had started taking notice immediately and were making comments about their awesome new look. Google results for Emu Caravan Repairs began to be seen immediately and will continue to grow over the coming months. The story of Emu’s website is the typical story of a small business who with the right web design and SEO, and a compelling branding package of clever copywriting and the right images, can compete with businesses far bigger than theirs and see huge increases to business in 6 – 12 months.
